The investigators said the research had implications particularly for the retail sales industry. "If you are selling emotionally expressive products, such as flowers or engagement rings, it would make sense to make the store as bright as possible," Xu said. "Bright light intensifies the initial emotional reaction we have to different kinds of stimulus including products and people," Xu said. "Contrary to results, we found that on sunny days depression-prone people actually become more depressed," Xu said in a statement, referring to suicide rates peaking during the sunshine of late spring and summer. Sitting in a brightly lit room, study participants professed greater desire for the spicy chicken sauce, and for the attractive person rated in the exercise, too. Xu and her colleagues found that good, sunny weather generally intensified the individual’s emotional state, for good or bad. Once the need for an ambient floor lamp has been established, select a lamp with the right size and shape to be accommodated by the living.
A reading floor lamp would be ideal for specific task lighting. Although past study had found a correlation between mood states and weather, investigator Alison Jing Xu, an assistant professor at the University of Toronto, says the team asked study participants to rate several qualities, including the spiciness of chicken wing sauce and the aggressiveness of a fictional character, among others. In contrast, for more general lighting of the entire room, an ambient floor lamp is a great way to add character while brightening the space. Investigator Alison Xu led the study from the University of Toronto. Lighting intensifies our mood states, affecting our decision-making process. Investigators from the University of Toronto Scarborough in Canada and Northwestern University reported this week on six studies conducted under varying lighting conditions. New evidence, however, shows that both positive and negative emotions may be intensified by brighter light, with lower lighting dampening those moods. Please fill out our contact/quote form if you are hosting an event and are interested in our services, or call us at 8 for more information. Scientists have long known that sunny days can brighten one’s mood, while clouds sometimes bring us down. From intimate, exclusive weddings to national corporate gatherings, Ambient can help you realize the limitless potential of your event. As NASA continues to develop next-generation solid-state lighting technology, medical researchers continue to learn more about the psychological influence of lighting on human decision-making, among other areas of neuroscience.